Our process is simple. Our goal is to create work that communicates effectively to targeted audiences. Sometimes your message needs to sizzle and sell; at other times it needs to clarify, or educate.

We work with people who understand that a well-designed message can position their organization, product or service to look unique, capable and strong enough to go head-to-head with any competitor of any size.

The design process: define, explore, refine, produce

Information gathering: We will spend some time with you learning about your goals for the project, your budget, your audience, your timeline etc. We like to work with our clients and include them in the creative process.

Estimate: We will provide a detailed estimate for time, fees and additional expenses.

Preliminary research and clarification: We will start on the marketing research process which includes some brainstorming and will vary depending on the project. This critical phase may include: learning about your competitors, better understanding your target audience, researching production options (how are we going to produce this die-cut pocket folder?). Before we begin the design we also spend time organizing information (creating a flowchart/sitemap for a web site), or gathering materials (doing photo research, developing copy, etc.)

Design sketches: We will provide you with some comprehensive drafts of your project to review together with you. They may be options for rough layouts of a logo, a brochure, web site layouts that are not fully functioning, mocked up designs, etc.

Refinement: Based on your feedback, we make changes to the preliminary designs.

Production: This step brings the concept/s to reality. For a web site, it means translating mock-up designs into HTML, CSS and WordPress. For printed materials, signage, vehicle wraps, trade show exhibit display, packaging this is preparing final digital files. Depending on the project it may have added creative direction with specific writers, photographers, videographers and other artists.

Proofing: De-buggig a web site, proofreading test or reviewing how the final design has been implemented across a variety of pages, contexts or applications.

Final product: For print projects this is when we prepare files for the printer.For web sites this is the launch! For tradeshow and exhibit display this is the delivery of the display.

Call me today to schedule some time to talk about helping you start or to grow your business:

Deanna Evertt
Creative Director
EverBetter Marketing

(Vancouver, British Columbia, Canada)

One thought on “Our Process

  • May 20, 2013 at 4:35 am

    Wow that was unusual. I just wrote an incredibly long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say fantastic blog!


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